GM withdraws CBS' 'Survivor' sponsorship
CBS makes a smart marketing move...| DETROIT -- General Motors Corp. has decided to end its sponsorship of CBS' hit series "Survivor," but the world's largest automaker said Wednesday that the decision had nothing to do with the reality show's controversial decision to divide its contestants in the upcoming season by race and ethnicity. |
Regardless of why they're ending their sponsorship of "Survivor," I applaud the decision.